Creating and maintaining a thriving business requires excellent customer service, and customer service is simply that; service to the customer, not just a desk or counter with a sign above. In today’s extremely competitive markets, it is essential to provide friendly, positive and reliable service to insure success. Training, follow-up, and high expectations of customer service representatives is crucial. Exceptional service creates a loyal client base, resulting in repeat business. Satisfied consumers will share their experiences with others, ultimately expanding commerce.