As surprising as it may seem, selecting the right products and even knowing how to offer the products, will not keep your profit going. Doing these two things will definitely make your sales go up, however in time they will go down.

The keys to making the over-the-counter products into money makers is knowing how to "work the numbers". This means simply choosing how much money you want to make, regularly tracking/checking the numbers, and giving financial rewards to your counter people to inspire them to create the dollars. This is where one of our action plans is necessary. It is a simple system designed to keep your sales up and/or increasing.

Together we set your $$$ goals with the products. You then use outlook &/or your morning To Do for your daily targets, announce these to your counter people, and base their incentive plan on these numbers.

Follow up is then set up in a number of ways:

• Email, fax, &/or phone for monthly reviews. Quarterly training.
• Email, fax, &/or phone for monthly reviews. Monthly training.
• Email, fax &/or phone for monthly reviews. A PAC coach is assigned to your manager to make the numbers happen.